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Industry Sportswear, Athletic Footwear & Accessories
Media Design & Branding, Case study
Market Brazil
Agency AgeIsobar Sao Paulo
Creative Director Carlos Domingos
Copywriter Ricardo Porto
Released March 2012

Awards

Cannes Lions 2012
Design Lions Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards Bronze

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: ADIDAS
Product/Service: ADIDAS STORES
Agency: AGE ISOBAR São Paulo, BRAZIL
Advertiser ADIDAS
Product ADIDAS STORES
Entrant AGE ISOBAR São Paulo, BRAZIL
Type of Entry: Graphic Design & Design Crafts
Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Title: SHOELACE BUSINESS CARD
Advertiser/Client: ADIDAS
Product/Service: ADIDAS STORES
Entrant Company: AGE ISOBAR São Paulo, BRAZIL
DM/Advertising Agency: AGE ISOBAR São Paulo, BRAZIL

Creative Director: Carlos Domingos (AGE Isobar)
Copywriter: Ricardo Porto (AGE Isobar)
Art Director/Designer: Cicero Souza (AGE Isobar)
João Lima: Graphic Producer (AGE Isobar)
Thiago Fernandes: Account Manager (AGE Isobar)

Brief Explanation
We created business cards made of shoelace. The shoelace business cards not only carried the adidas identity, but also stood out from all the others, making it more likely that customers and staff kept in touch.

Describe the brief from the client
Adidas wanted to increase the relationship between staff and customers in its adidas stores. However, traditional business cards just don’t fit with the brand profile.




Describe the creative solution to the brief/objective.



Each salesperson in adidas stores had customised shoelace business cards with their names, phone number and address. Therefore, after they talked their customers, they gave the cards, so the contact could continue. Eg. if the customers wanted to know if the piece they ordered had arrived.




Describe the results in as much detail as possible.



It was a remarkable initiative that surprised all our customers and was talked about on many websites, all of them praising adidas’ innovation.

The Design & Branding titled Adidas: Shoelace Business Card was done by AgeIsobar Sao Paulo advertising agency for Adidas in Brazil. It was released in Mar 2012.