AIGA DM The World's Smallest Poster by Landor Cincinnati

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The World's Smallest Poster

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Industry Business equipment & services, Corporate Image
Media Direct marketing
Market United States
Agency Landor Cincinnati
Executive Creative Director Gerhard Koenderink
Designer Natalie Brown, Jeff Mauer
Released May 2012


London International Awards 2012
Design Posters Short List

Credits & Description

Entrant: Landor Associates, Cincinnati
AIGA - "The World's Smallest Poster"
Corporate Name of Client: AIGA
Executive Creative Director: Gerhard Koenderink
Design Company: Landor Associates, Cincinnati
Design Director: Joe Napier & Adam Waugh
Designer: Jeff Mauer & Natalie Brown
Graphic Designer: Steve Pester, Production
Description of the Project
We don’t know if this is true, but we have yet to be proven wrong. This concept uses things designers love (pantone chips and small type) to inform them of a speaking event about sustainability and the impact their designs have on the world.
The AIGA normally prints 100+ posters for each event. This design consolidated this excessive amount of posters into one. A green Pantone chip was used to resemble a tree and the poster slowly disappears after each designer tears-off their own copy.