Nestlé Alpino: Peg Solitaire by J. Walter Thompson Sao Paulo for Alpino

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Nestlé Alpino: Peg Solitaire

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Industry Chocolate, Candies
Media Direct marketing
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Roberto Fernandez | Ricardo John | Andrea Siqueira, Roberto Fernandez David
Art Director Ricardo Kawano, Christian Faria, Filipe Cuvero | Vinicius Montana | Rogerio Puhl
Copywriter Marlon Zanatti
Producer Fabio Sato, Flavio Corella
Released April 2011

Awards

FIAP 2011
Design Product Packaging Silver Sun

Credits & Description

Category: iii. Premium Brand
Advertiser: NESTLÉ
Product/Service: ALPINO
Agency: JWT BRAZIL
Date of First Appearance: Dec 1 2010
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL
President/Chief Creative Officer: Mario D’Andrea (JWT)
Creative Director: Roberto Fernandez (JWT)
Creative Director: Andrea Siqueira (JWT)
Art Director: Christian Faria (JWT)
Art Director: Vinicius Montana (JWT)
Art Director: Ricardo Kawano (JWT)
Copywriter: Marlon Zanatti (JWT)
Client Supervisor: Luiz Felipe Rêgo/Ricardo Bassani (Nestlé)
Producer: Fabio Sato/Flavio Corella (JWT)
Art Buyer: Renata Sayão/Paula Ferrari (JWT)
Account Team: Rodrigo Toledo/Ticiana Gomes/Isabel Rossetto/Laura Tieppo (JWT)
Planners: Ken Fujioka/José Lucas (JWT)
Media placement: Packing Design - Alpino Box - 1/12/2010

Describe the brief from the client
Create a unique away to communicate with fans and partners of the Nestlé chocolates.

Describe the challenges and key objectives
Reinforce the concept "I'm a Chocolover" for Nestlé's chocolates

Describe how you arrived at the final design
Among Nestlé's chocolates, the Alpino line is one of the most premium and one of the brand's preferred chocolates. To make consuming Alpino even more fun, we created a limited edition package where the chocolates are the pieces of the classic board game Peg Solitaire.

Give some indication of how successful the outcome was in the market
We sent to an exclusive mailing list of fans and partners of the brand reinforcing the concept "I'm a Chocolover".