Anubhav Knife Store DM Slices by Eleven Brandworks Mumbai


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Industry Stationery, Business equipment & services
Media Direct marketing
Market India
Agency Eleven Brandworks Mumbai
Director Prateek Bhardwaj
Art Director Sanjog Karulkar, Abhishek Dey, Virendra P. Tivrekar
Copywriter Sambit Mishra
Photographer Satya Gaud
Released February 2013

Credits & Description

Anubhav Khatri came to us with the usual client problem. 'I want instant fame for my store but I dont have any money.'Given that it was a specialized knives store, we told him to not do advertising. Rather spend some money on a unique set of visiting cards, which will work as advertising for him.

Eleven Brandworks, Mumbai presented him with the idea of visiting cards made to look like impossibly thin fruit/vegetable slices. So that , the cards would give a tactile experience of the quality of knives he was selling. A specialized store suddenly became known to a wider community and now anubhav bhai's shop is the place to buy quality knives from in Agra.

Category: Corporate identity
Client: Anubhav Knife Store
Agency: Eleven Brandworks, Mumbai
Country: India
Director: Prateek Bhardwaj
Creative Director: Virendra Tivrekar
Creative Director: Sambit Mishra
Creative Director: Abhishek Dey
Art Director: Abhishek Dey
Art Director: Virendra Tivrekar
Art Director: sanjog karulkar
Copywriter: Sambit Mishra
Photographer: Satya Gaud