Budget Crisis by Avec Creativo, Guadalajara for Avec

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Budget Crisis

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Industry Advertising agencies, Business equipment & services
Media Direct marketing
Market Mexico
Agency Avec Creativo, Guadalajara
Creative Director Javier Berecochea
Art Director Marco A. Fernandez
Copywriter Alejandro Montalvan
Photographer Fernando Larsen
Illustrator Fernando Larsen
Released June 2013

Credits & Description

Media: DM
Category: Agency self-promo
Agency: Avec
Brand: Avec
Geo: Americas, Mexico
What matters is the size of the idea, not the size of the budget.
The challenge: Avec creativo (mexican creative agency) wanted to attract new clients by using a simple message that anybody or any brand loves to hear: it will be cheap but effective. One of our main limitations was money, we had to make the campaign work with a very tight budget.
The idea: Flyers are one of the cheapest ways to advertise so we came up with the idea to use flyers to do so, but flyers with a difference.
We designed an origami penguin (agency mascot) that serves as a flyer and whose cuteness makes it almost impossible to get rid of. our penguin, unlike ordinary flyers, is something that our potential clients will notice and want to keep rather than throw in the trash.
Advertising Agency: Avec Creativo, Guadalajara, Mexico
Creative Director: Javier Berecochea
Art Director: Marco A. fernandez
Copywriter: Alejandro Montalvan
Illustrator: Fernando Larsen
Photographer: Fernando Larsen
Additional Credits: Xavier Oropeza, Iñigo CAñedo
Published: June 2013