BBR Bank DM Bobropediya by Great Advertising Group

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Industry Banking & Financial Services
Media Direct marketing
Market Russia
Agency Great Advertising Group
Creative Director Andrey Mordovtsev
Illustrator Artem Kostukevich
Released January 2015

Credits & Description

Brand: BBR Bank
Category: Financial services
Agency: Great
AdditionalInfo: DM
Geo: Russia
BBR Bank: Bobropediya
Every child knows why parents like BBR Bank so much! Because it’s BobroBank (like a “Bank of beavers” but simply in Russian). No, beavers are not living there but BBR name sounds like «бобер» (beaver). Therefore, everyone in the Bank is very fond of beavers and there was even created a book about them - "Bobropediya"! All moms and dads who come to the bank get a book as a gift for their children. (They can also read it by themselves if they like to). There's everything like in real life – beavers, poems and even an ATM!
Advertising Agency: Great Advertising Group, Saint-Petersburg, Russia
Creative Director: Andrey Mordovtsev
Art Directors: Artem Kostukevich, Gennady Sukhov
Copywriters: Ivan Kvasov, Yuliya Podlipaeva
Illustrator: Artem Kostukevich
Published: January 2015