Beck's DM CapCam by BBDO Dusseldorf

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Industry Beers and Ciders
Media Direct marketing
Market Germany
Agency BBDO Dusseldorf
Executive Creative Director Darren Richardson
Art Director Christian Sander
Copywriter Ramón Scheffer
Producer Michael Koch, Steffen Gentis, Kevin Krefta, Sarah Asic, Kai Thorarensen
Production CraftWork
Released June 2016

Credits & Description

Brand: Beck's
Media: DM
Category: Alcoholic Drinks
Agency: BBDO
Geo: Germany
Beck's: CapCam
The basic idea is to provide an all-round view of those typical Beck's moments shared with close friends. Unfortunately, attempts to capture these moments on mobile phone videos just cannot compare. The Beck's CapCam offers a much wider perspective and enables the user to film and view videos in 360° format before sharing them through the social media.
Advertising Agency: BBDO, Dusseldorf, Germany
Chief Creative Officers: Wolfgang Schneider, Darren Richardson
Executive Creative Director: Darren Richardson
Creative Directors: Anno Thenenbach, Jörg Tavidde
Senior Art Director: Tobias von Aesch
Copywriter: Ramon Scheffer
Art Director: Christian Sander
Accounts: Holger Bengel, Pascal Vrinssen, Steffen Ott
Director Print Production: Bernhard Burg
Chief Production Officer: Steffen Gentis
Production Company: CraftWork
Producer: Steffen Gentis, Kai Thorarensen, Kevin Krefta, Michael Koch, Sarah Asic
Sound: NHB Studios
Musik: Echofuchs