Bepong DM WHILE WE WORK YOU DON’T by DDB Paris

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WHILE WE WORK YOU DON’T

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Industry Photo Development
Media Direct marketing
Market France
Agency DDB Paris
Executive Creative Director Sylvain Thirache, Alexandre Hervé
Art Director Raphael Ghisalberti
Copywriter Constance Godard
Account Supervisor Pierre Beffa, Miora Randriambeloma
Released August 2011

Credits & Description

Category: Retention
Advertiser: BEPONG
Product/Service: RETOUCHING SERVICES
Agency: DDB PARIS
Executive Creative Director: Alexandre Hervé (DDB Paris)
Art Director: Raphael Ghisalberti (DDB Paris)
Art Director/Copywriter/Typographer: Emmanuelle (DDB Paris)
Copywriter: Constance Godard (DDB Paris)
Account Supervisor: Pierre Beffa/Miora Randriambeloma (DDB Paris)
Advertiser's Supervisor: Sophie Ragon/Dimitri Milome (Bepong)
Media placement: Visit Card - - - 23/04/2012

Describe the brief/objective of the direct campaign.
Bepong, the post-production and creative retouching studio, would like to make the most of its recent achievements by reinforcing its top of mind awareness among the creative teams of the advertising industry. And Bepong intends to do so with a small investment.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
This is why we designed a business card which is simple, entertaining and original all at the same time. Thanks to this new card, creatives from around the world will be able to work serenely on their manicures, while Bepong works for them.

Explain why the creative execution was relevant to the product or service.
This project aims to take demanding creatives who are always pursuing great ideas by surprise. Not only will they keep in mind that the creative retouching studio Bepong is just as original and inventive as its business card, but that it also serves creation first.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
The results: more artistic and creative projects for Bepong and immaculate nails for the creatives.