Bic DM Creative money by Friendship Antwerp

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Creative money

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Industry Stationery
Media Direct marketing
Market Belgium
Agency Friendship Antwerp
Creative Director Dieter Vanhoof, Phil Blondé
Creative Lina Mertens, Annelies Rosiers, Mallika D’Huys
Released September 2016

Credits & Description

Category: Office Equipment
Brand: BIC
Agency: Friendship
Advertising Agency: Friendship, Antwerp, Belgium
Creative Directors: Phil Blondé, Dieter Vanhoof
Additional Credits: Lina Mertens, Annelies Rosiers, Mallika D’Huys
Additional Info: DM
Geo: Belgium
Published: October 2016
Description: BIC® celebrates its 60th birthday with a unique pop-up shop in Amsterdam. The iconic BIC® M10® pen celebrates its 60th birthday this year. For this special occasion they released a special edition pen (it’s gold!) and teamed up with cartoonists to open a creative shop in Amsterdam. In this shop you can buy all kinds of white cardboard gadgets, that you can customize, in exchange for self-drawn money. Yep, you can leave your credit card and cash at home. In this shop all the surprising and fun items for sale, like boomboxes, Chinese lanterns, unicorn heads, fussball tables, bowling pins, fun BIC® items or giant chess sets can only be bought with self-drawn money. In the shop you find white 5, 10 or 20-euro bills and plenty of BIC® ballpoint pens. If you spot something you want to buy, start drawing money until your wrists hurt, and start shopping.