Birla Sun Life DM Laxmi Papad by M&C Saatchi New Delhi

Adsarchive » DM » Birla Sun Life » Laxmi Papad

Laxmi Papad

Pin to Collection
Add a note
Industry Banking & Financial Services
Media Direct marketing
Market India
Agency M&C Saatchi New Delhi
Creative Director Deepak Agarwal
Art Director Ganesh Prasad Acharya
Copywriter Gauri Gokarn
Released April 2013

Credits & Description

Media: DM
Category: Financial services
Agency: M&C Saatchi
Brand: Birla Sun Life
Geo: Asia, India
We sent packets containing poppadums shaped like piggy banks, with the rupee symbol engraved on it, to housewives from Tier-2 towns in India. The objective was to vividly demonstrate how savings can grow manifold, and asked these women to change their savings habit.

Advertising Agency: M&C Saatchi, Mumbai, India
Creative Director: Deepak Agarwal
Art Director: Ganesh Prasad Acharya
Copywriter: Gauri Gokarn
Published: July 2012