Calm Tea Bags by M&C Saatchi Kuala Lumpur for Boh

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Calm Tea Bags

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Industry Coffee, Tea, Breakfast Drinks
Media Direct marketing
Market Malaysia
Agency M&C Saatchi Kuala Lumpur
Designer Ellie See
Photographer Jesse Choo - Untold Images
Released September 2012

Credits & Description

Media: DM
Geo: Malaysia
Category: Non-alcoholic drinks
Agency: M&C Saatchi
Brand: Boh
Case video: https://vimeo.com/34362319

To promote Boh brand camomile tea bags, M+C Saatchi, Malaysia created tea bags, packaging and a widget that, like camomile, bring calm to your world by changing stressing symbols into calm ones once the tea is dissolved.

Advertising Agency: M&C Saatchi, Malaysia
Creative Directors: Farrokh Madon, Henry Yap, Marzuki Maani, Neil Leslie
Art Directors: Choo Chee Wee, Pauline Ang
Copywriters: Farrokh Madon, Ahmad Fariz
Client Services: Farrah Harith, Sherina Binti Mohamed Zulkifli
Designer: Ellie See
Typographers: Pauline Ang, Ellie See
Print Producer: Sebastian Ng
Photographer: Jesse Choo
Photography Studio: Untold Images
Print Producer: Sebastian Ng
Color Separation: Ignition Graphic Production Sdn Bhd
Agency Producer: Sebastian Ng