|Industry||Charities, Foundations, Volunteers, Public Safety, Health & Hygiene|
|Agency||Euro Rscg London|
|Golden Drum 2004|
|The Winners||-||Golden Watch|
Credits & Description
Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive.