Coca-cola DM Coca-Cola FM: Magazine Amplifier by J. Walter Thompson Sao Paulo

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Coca-Cola FM: Magazine Amplifier

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Industry Soft Drinks
Media Direct marketing
Market Brazil
Agency J. Walter Thompson Sao Paulo
Released September 2012


FAB Awards 2013
Press Non-Alcoholic Drinks FAB / FABulous Award
Best Use of Media Non-Alcoholic Drinks FAB Award

Credits & Description

Media: DM
Geo: Brazil
Category: Non-alcoholic drinks
Agency: JWT
Brand: Coca-Cola
The piece consists in an exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music.
Advertising Agency: JWT, Brazil