Coca-cola DM YOU HAVE 70 SECONDS by Duval Guillaume Modem Antwerp

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YOU HAVE 70 SECONDS

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Industry Soft Drinks
Media Direct marketing
Market Belgium
Agency Duval Guillaume Modem Antwerp
Director Cecilia Verheyden
Executive Creative Director Peter Ampe, Katrien Bottez
, Geoffrey Hantson
Art Director Jonas Caluwe
Copywriter Ralf De Houwer, Dries De Wilde
Client Service Director Sylvie Verbruggen
Producer Bo De Group, Tatiana Pierre
Released May 2012

Awards

Eurobest 2012
Outdoor Ambient: Transit Bronze
Direct Fast Moving Consumer Goods Bronze
Promo & Activation Fast Moving Consumer Goods Bronze

Credits & Description

Advertiser: COCA-COLA COMPANY
Agency: DUVAL GUILLAUME MODEM
Category: Social Media & Viral Marketing
Advertising campaign: YOU HAVE 70 SECONDS
Art Director: Jonas Caluwe (Duval Guillaume)
Producer: Bo De Group (Monodot)
Copywriter: Dries De Wilde (Duval Guillaume)
Client Service Director: Sylvie Verbruggen (Duval Guillaume)
TV Producer: Marc Van Buggenhout (ASP)
Director: Cecilia Verheyden (Monodot)
Executive Creative Director: Geoffrey Hantson (Duval Guillaume)
Executive Creative Director: Katrien Bottez (Duval Guillaume)
Head Of Digital: Kris Hoet (Duval Guillaume)
Planner: Maarten Van Herck (Duval Guillaume)
Producer: Tatiana Pierre (Monodot)
Account Manager: Tuyen Pham Xuan (Duval Guillaume)
Account Director: Nathalie Rahbani (Duval Guillaume)
Copywriter: Ralf De Houwer (Duval Guillaume)

Implementation
Unsuspecting train passengers at a Coca Cola Zero vending machine were suddenly confronted with a James Bond-like mission. The machine challenged them to race against the clock, through a crowded train station, to collect their exclusive tickets. But along the way, challenges and obstacles unfolded, calling on them to unlock their inner 007.

Execution
Unlocking your own inner-Bond to announce the partnership between Coca Cola Zero and SKYFALL, the latest Bond movie.

Outcome
The event took place in the busiest train station in Belgium, so thousands of commuters witnessed the contest. About 100 actively participated. About 10% of them won an exclusive ticket.But more importantly we directly touched more than 10 million through an online film (made from the live event). Which made this film the most watched online film in Coke history. With over 1m shares, the online movie quickly became a top 20 most shared film in the world in 2012.

Client Brief Or Objective
To announce the next stage in its partnership with SKYFALL, Coca Cola Zero challenged some people to unlock the 007 in them and get a chance to win exclusive tickets to the latest Bond movie.