Colorado Department of Transportation (CDOT) DM Stay Seen by Amelie Company Denver

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Industry Traffic safety
Media Direct marketing
Market United States
Agency Amelie Company Denver
Chief Creative Officer Pat Feehery
Creative Director Eric Hines
Art Director Jennie Jarzabek
Senior Copywriter Cecil Bozard
Released August 2017

Credits & Description

Category: Public Interest, NGO
Brand: CDOT
Agency: Amélie
Geo: United States
Additional Info: Ambient
Advertising Agency: Amélie Company, Denver, USA
Creative Director: Eric Hines
Art Director: Jennie Jarzabek
Senior Copywriter: Cecil Bozard
Senior Account Executive: Josh Opat
Account Executive: Cari Stubbs
Agency Producer: Heather Popenhagen
Account Director: Mackie Clonts
Chief Creative Officer: Pat Feehery
Executive Producer: Justin Moss / Pineapple Agency
Account Manager: Allison Rifkin / Pineapple Agency
Strategy: Duane Ciacco / Pineapple Agency
Account Coordinator: Max Krapff / Pineapple Agency
Published: August 2017
Synopsis:
As most pedestrian fatalities occur during evening or late hours, CDOT wanted to impress the urgent need for Coloradans to take more precautionary measures when crossing in the dark. We created a stunt that would engage people on the importance of using crosswalks, and staying visible to drivers. We put street teams at a busy intersection outside of a Colorado Rockies baseball game, and distributed LED-lit helium balloons to fans as they exited. The balloons made them more visible to vehicles as they crossed, and afforded our street teams a chance to impart safer crossing practices to pedestrians within an extremely relevant environment.