Committee of Organ Donation in Lebanon: Gift someone a new life by DDB Dubai for Organ Donation

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Committee of Organ Donation in Lebanon: Gift someone a new life

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Industry Organ Donation
Media Direct marketing
Market United Arab Emirates
Agency DDB Dubai
Executive Creative Director Shehzad Yunus
Creative Director Makarand Patil, Kartik Aiyar
Account Supervisor Hala Seif
Released May 2011

Awards

One Show 2012
One Show Design Branding / Logo Design Gold
One Show Design Corporate Identity / Individual Item Gold

Credits & Description

Category: Logo Design
Advertiser: COMMITTEE OF ORGAN DONATION IN LEBANON
Product/Service: ORGAN DONATION
Agency: DDB
Date of First Appearance: Feb 18 2011
Entrant Company: DDB, Dubai, UNITED ARAB EMIRATES
Art Director: Makarand Patil (DDB Dubai)
Copywriter: Kartik Aiyar (DDB Dubai)
Creative Director: Makarand Patil (DDB Dubai)
Creative Director: Kartik Aiyar (DDB Dubai)
Executive Creative Director: Shehzad Yunus (DDB Dubai)
Account Supervisor: Hala Seif (DDB Dubai)
Lecturer: Dr. Randa Haddad (AUBMC, Lebanon)
Media placement: Logo Design, Visiting Cards, Envelope & Letterheads - Corporate Identity For Committee Of Organ Donation In Lebanon - 18th February 2011

Describe the brief from the client
To design the corporate identity for an organ donation initiative, while keeping in mind the sensitivity of the subject.

Describe the challenges and key objectives
Organ donation is something that people are very sensitive about. Though pledging an organ of a deceased relative or family member is a charitable gesture, not many people are comfortable with the idea. So whatever we designed had to strike an emotional chord and subtly prompt people to open up to the idea. More importantly, since it's our only tool of communication, the design had to instantly convey the message of Organ donation.

Describe how you arrived at the final design
When you pledge an organ, you gift someone a new life. We simply brought this insight to life through our design.

Give some indication of how successful the outcome was in the market
The organ donation initiative has just kicked off and the response to the corporate identity has been encouraging. The simple representation of organ donation through the message of 'gifting' has been noticed by people and well appreciated.