ADLAND by AMV BBDO London for Creative Circle Awards

ADLAND

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Industry Shows, Events & Festivals
Media Direct marketing
Market United Kingdom
Agency AMV BBDO London
Released November 2009

Credits & Description

Category: Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media
Advertiser: CREATIVE CIRCLE
Product/Service: CREATIVE CIRCLE AWARDS 2009
Agency: ABBOTT MEAD VICKERS BBDO
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: ABBOTT MEAD VICKERS BBDO, London, UNITED KINGDOM
Entry URL: http://www.creativecircle.co.uk/video.html
Media placement: VIRAL FILM - CREATIVE CIRCLE WEBSITE & EMAILED TO CREATIVES IN LONDON - 1ST DECEMBER 2009

Describe the brief/objective of the direct campaign.
Brief: To launch the 2009 Creative Circle Annual. The best in British advertising.

Explain why the creative execution was relevant to the product or service.
Location/Sale: The film was viraled to the creative community via direct marketing and online seeding.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
Solution: We created a viral film, which introduced Adland - The home of great British advertising. The film featured a day in the life of famous British advertising icons and ends with a call to action encouraging you to get hold of a guidebook - The Adland Creative Circle Awards annual 2009 at an official launch do.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
Response Rate: sold out in 6 weeks.