DDB DM 6 SECONDS RECRUITMENT by DDB Brussels

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6 SECONDS RECRUITMENT

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Industry Advertising agencies, Business equipment & services
Media Direct marketing
Market Belgium
Agency DDB Brussels
Creative Director Peter Ampe
Strategic Planner Maarten Van Daele
Released February 2013

Credits & Description

Advertiser: DDB BRUSSELS
Agency: DDB BRUSSELS
Category: Social Media & Viral Marketing
Advertising campaign: 6 SECONDS RECRUITMENT
Creative Team: Coline Dehon (DDB Brussels)
Head Of Digital: Geert Desager (DDB Brussels)
Logo Designer: Arnaud Hemroulle (DDB Brussels)
Creative Director: Peter Ampe (DDB Brussels)
Creative Team: Rom and John - Loïc Ghirardello (DDB Brussels)
Online Project Manager: Simon De Pauw (DDB Brussels)
Social Media Director: Bert Gybels (DDB Brussels)
Strategy Director: Dominique Poncin (DDB Brussels)
Strategic Planner: Maarten Van Daele (DDB Brussels)

Outcome
-6” Recruitment got the immediate support of all major European schools of arts & communication, like Bergh School of Communication and Miami Ad School.-DDB Brussel’s Facebook fans and followers on Twitter doubled (+100%)-By using vine as a new medium for recruitment, we gained the attention of the advertising world (Creativity Online/Advertising Age, Adweek and others)

Execution
- For CD's who need to go through countless portfolio interviews, this means a huge time-saver. The selection process can now take place any time, anywhere, via mobile.- Vine gives creative individuals a unique opportunity to showcase their talent.

Client Brief Or Objective
Agencies are always looking for fresh creatives with digital understanding. Yet, creative directors never have time to look at the countless portfolio’s they receive. Can we find a new way of hiring, convenient for both the creative directors and the new applicants?

Implementation
Young creatives get 6 seconds to present their skills via Vine, Twitter’s storytelling app. They can upload a presentation of themselves or an idea for for a brand adding the hashtag #ddbexpress. 6 seconds is enough to trace real talent, but moreover, it's also a handy time saver for the creative director. To launch the initiative, every participant got the chance to win a ticket to Cannes. 10 finalists were invited on the train from Brussels to Cannes to compete further. Every stop one creative had to leave, and only the best two made it to Cannes and DDB.