Demner/merlicek & Bergmann DM Look for a Font. Find a Job. by Demner, Merlicek & Bergmann

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Look for a Font. Find a Job.

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Industry Advertising agencies, Business equipment & services
Media Direct marketing
Market Austria
Agency Demner, Merlicek & Bergmann
Released July 2012

Awards

Epica Awards 2012
Direct Marketing Business to Business Direct Silver

Credits & Description

Agency (city): Demner, Merlicek & Bergmann
Creative Director(s): Alistair Thompson, Rene Pichler
Copywriter(s): Alistair Thompson, Patrick Hein
Agency Producer(s): Cornelia Huber
Graphic Designer: Lukas Hueter, Lilly Reich
Account Management: Lisa Benischek
Short explanation
http://entries.at/Einreichungen/dmb/look_for_a_font/index.html
Marketing problem
DMB needed a graphic designer. But as experience showed, neither do creatives react to classic job advertisements, nor do they check the agency’s homepages for job offers.
Solution
As part of their daily duty, graphic designers spend a lot of time browsing online font platforms. And that’s where we got them.
In cooperation with Austria’s leading font platform, fontshop.com, we replaced the common sample text, which displays the fonts, by our job offering: dmb.at is looking for graphic designers.