DHL DM The Imported Ad by Clemenger BBDO Sydney

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The Imported Ad

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Industry Postal, Courier, Shipping & Freight services
Media Direct marketing
Market Australia
Agency Clemenger BBDO Sydney
Executive Creative Director Paul Nagy
Creative Director Rebecca Carrasco
Art Director Katrina Jarratt Agency
Copywriter Tom Russell
Designer Tim Mcpherson
Released January 2013


Clio Awards, 2013
Direct Direct Mail Silver

Credits & Description

Category: Business equipment & services
Brand: Steven Webster
Agency: Clemenger BBDO, Sydney
Country: Australia
To prove that DHL Import Express is the safest choice when you need to import things quickly from overseas markets, Clemenger BBDO, Sydney took out an ad in the Shanghai Business Daily and sent it to small business owners in Australia. The ad (the only English in the entire paper) clearly stated that DHL would have a copy in their hands within 3 days. We then put our own import service to the test. All copies were successfully delivered within three days â with a staggering 60% arriving on day two.
The Chinese translates as: This message will be sent to Australian import customers, we hope youâll be doing business with them soon.
Category: Business equipment & services
Client: Steven Webster
Agency: Clemenger BBDO, Sydney
Country: Australia
Campaign file: Download campaign file
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Katrina jarratt
Copywriter: Tom Russell
Group Account Director: Emily Perrett
Planner: David Halter
Agency Producer: Henry Welch
Designer: Tim McPherson
Senior Account Director: Cate Stuart-Robertson