Domino's Pizza DM Dominos’ Pizza Disc by Artplan Sao Paulo

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Dominos’ Pizza Disc

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Industry Fast food, Cafe
Media Direct marketing
Market Brazil
Agency Artplan Sao Paulo
Executive Creative Director Roberto Vilhena
Creative Director Rodrigo Moraes
Released May 2013

Credits & Description

Media: DM
Category: Food
Agency: Artplan
Brand: Domino's Pizza
Geo: Americas, Brazil
Advertising Agency: Artplan, Sao Paulo, Brazil
Executive Creative Director: Roberto Vilhena
Creative Director: Rodrigo Moraes
Copywriters: Tiago Trindade, Rodrigo Sanches
Art Directors: Diogo Barbosa, Guilherme Grotti
Account Directors: Guilherme Juliani, Viviane Sade
Account Manager: Fernanda Cunha
Media: Lilian June, Karla Villela, Andréa Ferreti, Adriana Muniz
Planners: Katia Barros, Aline Alonso
Art Buyer: Vivian Tomaz
Graphic Production: Bruno Werner
Implementation
To stimulate the sales of Domino´s in one of the moments that best match with pizza. We made a partnership with video rentals and marked DVD´s with thermal ink and aromatic varnish. While the person watched the film, the DVD heated up in the player. By the end of the film the disc came out warm, just like a pizza that had just left the oven.
Client Brief Or Objective
Our challenge was to increase the number of orders in the delivery and stimulate Dominos´ sales in one of the moments that match best with pizza. The movie hour.
Outcome
In only two weeks of action and the production of 1000 DVDs, we achieved a significant increase in pizza orders. A number well superior to the result of a traditional direct mail.
Execution
With this action we were able to increase substantially the number of delivery orders, besides impacting new clients, without needing a high investment in media and production.