Drager DM FIRE QUENCHER by Pixelpark Berlin

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Industry Household maintenance & pet products, Public Safety, Health & Hygiene
Media Direct marketing
Market Germany
Agency Pixelpark Berlin
Creative Director Kai Becker
Art Director Oliver Baus
Copywriter Nils Liedmann, Elena Praetze
Released December 2011

Credits & Description

Category: Dimensional Mailing
Advertiser: DRÄGER
Creative Director: Kai Becker (Elephant Seven)
Art Director: Oliver Baus (Elephant Seven)
Screendesigner: Julia Kestner (Elephant Seven)
Screendesigner: Manuel Kalla (Elephant Seven)
Copywriter: Nils Liedmann (Elephant Seven)
Copywriter: Elena Praetze (Elephant Seven)
Freelance Modelmaker: Seth Turner (Freelancer)
Media placement: Champagne Bottle (Present) - Given To Dräger Sales Representatives - 01 December 2011

Describe the brief/objective of the direct campaign.
Our customer Dräger, the leading company in the field of safety technology, wanted to say thank you to their best sales representatives with a special present.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
Instead of a boring card or an everyman gift basket, we developed a unique present.

Explain why the creative execution was relevant to the product or service.
We created a bottle of champagne in the realistic design of a fire extinguisher: the fire quencher.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
Thanks to our extraordinary present the sales representatives were highly motivated – not only for the next party.