DressLight DM DressLight Barcelona: Kaleidoscope by Suigeneris

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DressLight Barcelona: Kaleidoscope

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Industry Apparel, Clothing & Footwear
Media Direct marketing
Market Spain
Agency Suigeneris
Creative Director Diego Otero Rodríguez
Copywriter Jaime Tapia-Ruano
Illustrator Jordi Alonso
Released July 2011

Credits & Description

There are only two ways to see the light always new and different...
And both are equally exclusive.

A small metaphor of the lamps DRESSLIGHT Barcelona, Fashion & Light Fusion. A new concept of lamps in which light fuses with fashion, art fabrics with design tradition, to result in a product unique reflection of the personality owner. It is a different and unique way to see the light. Like the kaleidoscope, made with the same materials that lamps are made (covered on the outside for 50 unique designs of fabrics and stuffed with minimal parts of materials are also used in making them: chopped glass, sequins, skin or tulle, beads, etc.). Designed exclusively hand-made (craftwork or arts&craft) in an edition limited to 50 copies. A gift that will allow a select high-level target selected from our database of professional and act as opinion leaders among which are architects, decorators and interior designers, who will ever seen the light differently, as with DRESSLIGHT lamps.

Advertising Agency: Suigeneris, Barcelona, Spain
Account Director: Tino López Freixas
Creative Director: Diego Otero Rodríguez
Art Director: Jordi Alonso
Copywriter: Jaime Tapia Ruano
Illustrator: Jordi Alonso
Graphic Designers: Jordi Alonso, Josep Puertas
Photographers: Alejandro Romero, Josep Puertas
Integration / Retouching Photography: Alejandro Romero