|MIAF Awards 2011|
|Communication Design||Corporate identity||Second place|
Credits & Description
Challenge: Easy Speaking is a small language school on the territory of popular loft ARMA in Moscow. The main tenants are the representatives of artistic fields or creative professions – designers, advertisement agencies, media and fashion industry workers. There was a need to attract their attention with original identity but not expensive advertisement materials. Also we had to deliver the key message – a language school mainly for groups with zero/beginner level. Solution: We created the logo that allows to turn any media or surface into the advertisement message – business cards, flyers or a door plate. The creative execution fully corresponds to the spirit and style of the location, attracts the attention and creates an interest around the school, and the sign of the school is not lost among many creative logos of tenants inside the loft.The Direct marketing titled Easy Speaking: 4 was done by Tomatdesign advertising agency for product: Easy Speaking (brand: Easy Speaking) in Russia. It was released in Feb 2011.