Enersur DM Enersur GDF Suez: Leaving the light off by J. Walter Thompson Lima

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Enersur GDF Suez: Leaving the light off

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Industry Business equipment & services, Corporate Image
Media Direct marketing
Market Peru
Agency J. Walter Thompson Lima
Copywriter Jerónimo Pimentel
Photographer Juan Pablo Aragón
Illustrator Diana Aguilar
Released June 2012


Cannes Lions 2012
Direct Lions Commercial Public Services, incl. Healthcare & Medical Bronze

Credits & Description

Media: Ambient
Geo: Peru
Category: Industrial & Agriculture
Agency: JWT
Brand: Enersur
Lucia and the magic of Light
As part of their social responsibility program, the peruvian electric company ENERSUR decided to teach little kids about the importance of saving energy starting in Pasco, a peruvian province where ENERSUR has its principal plant.
Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Directors: Renzo Sanguinetti, Aaron Padin
Copywriter: Jerónimo Pimentel
Illustrator: Diana Aguilar
Photographer: Juan Pablo Aragón
Additional credits: Juan Pablo Peschiera, Luis Vega, Pedro Molina, Sergio Franco