EVN HOOVER by DraftFCB Vienna for Evn

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Industry Electronic Devices & Home Appliances, Vacuum Cleaners
Media Direct marketing
Market Austria
Agency DraftFCB Vienna
Creative Director Andreas Gesierich, Florian Schwab
Art Director Daniel Senitschnig
Copywriter Armin Winkler
Released October 2009

Credits & Description

Category: Direct Response Broadcast: TV, Radio & Infomercials
Advertiser: EVN
Product/Service: VACUUM CLEANER
Date of First Appearance: Nov 1 2009 12:00AM
Chief Creative Officer: Bernd Fliesser (Draftfcb Partners)
Executive Creative Officer: Patrik Partl (Draftfcb Partners)
Creative Director: Florian Schwab (Draftfcb Partners)
Art Director: Daniel Senitschnig (Draftfcb Partners)
Copywriter: Armin Winkler (Draftfcb Partners)
Graphic Designer: Benjamin Fillitz (Draftfcb Partners)
Graphic Designer: Josef Faustbeck (Draftfcb Partners)
Creative Director: Andreas Gesierich (Draftfcb Partners)
Film Production: Wiener Klappe
Sound Studio: SteinHof Musikproduktion GmbH
Regie: Kaspar Wedenthal
Media placement: Cinema Comercial - Cinema - Autumn 2009

Describe the brief/objective of the direct campaign.
Development of an image spot shown in cinemas for Austrias biggest energy supplier EVN that refers to the company’s URL.

Explain why the creative execution was relevant to the product or service.
For the client it was of great importance to show the emotional benefit of electricity.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
An elderly man hoovering the floor. He switches off the hoover and he can hear his wife nagging. He picks up a bowl of crisps and dumps them all over the floor, carries on hoovering to escape the cussing of his wife.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
Visits on the EVN website increased by 24% during the time of action.