CHRISTMAS UNCUT by Famous Brussels for FAMOUS

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CHRISTMAS UNCUT

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Industry Advertising agencies, Business equipment & services
Media Direct marketing
Market Belgium
Agency Famous Brussels
Creative Director Christophe Ghewy, Joeri Van Den Broeck, Paul Wauters
Released December 2009

Credits & Description

Category: Corporate Image & Information
Advertiser: FAMOUS BRUSSELS
Product/Service: ADVERTISING AGENCY
Agency: FAMOUS
Date of First Appearance: Dec 22 2009 12:00AM
Entrant Company: FAMOUS, Brussels, BELGIUM
Entry URL: http://www.toputourworkon.com/cannes/christmasuncut
Creative Director: Tim Driesen (Famous Brussels)
Creative Director: Joeri Van Den Broeck (Famous Brussels)
Creative Director: Christophe Ghewy (Famous Brussels)
Creative Team: Stijn Jansen/Tim Driesen/Joeri Van Den Broeck (Famous Brussels)
Creative Team: Bram Ceuppens/Tim Driesen/Joeri Van Den Broeck (Famous Brussels)
Design: Elke Helbig (Famous Brussels)
Development: Bert Vermeire (Famous Brussels)
Internet Strategy: Jonathan Detavernier (Famous Brussels)
Lead Design: Stijin Pauwels (Famous Brussels)
Project Manager: Jonathan Wieme (Famous Brussels)
Media placement: Website - INTERNET - 22/12/2009

Describe the brief/objective of the direct campaign.
Make the agency's Christmas card. And make it ecologic. It's the year of the Copenhagen Climate Conference!

Explain why the creative execution was relevant to the product or service.
The webcam was streamed on a website that we used as our Christmas card for our clients. We projected the tree in our office, and put presents under it. Our clients could do the same thing (using our Christmas card). Thus save a tree. After 20 days, all went back to normal, and our tree lived happily ever after.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
An ECO-friendly 'Christmas card' was designed. Instead of cutting down a Christmas tree, we looked for a tree in a nearby forest, decorated it, and pointed a solar powered webcam to it.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
Al least one tree saved!