FATZ Restaurants DM Antenna Kabobs by the/zimmerman/agency

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Antenna Kabobs

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Industry Restaurants, Pubs & Bars
Media Direct marketing
Market United States
Agency the/zimmerman/agency
Creative Director Rob Kerr
Art Director John Towler
Copywriter T. J. Aseltyne
Released April 2013

Credits & Description

Media: DM
Category: Food
Agency: Zimmerman
Brand: FATZ Restaurants
Geo: Americas, United States
Stick a skewer in big chain blandness.
A a sit-down restaurant chain asked us to increase store traffic by promoting a $5 off coupon. Using their FATZ Grilled Shrimp & Veggie Harpoons as inspiration, we created a very unique guerrilla-marketing piece. People returning to their vehicles from local stores and markets discovered a mouthwatering and money-saving kabob waiting for them.
Advertising Agency: The Zimmerman Agency, Tallahassee, Florida, USA
Creative Director: Rob Kerr
Art Director: John Towler
Copywriter: T.J. Aseltyne
Published: February 2013