Fedrigoni: Concept Board by Eleven Brandworks Mumbai for Prism Papyrus

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Fedrigoni: Concept Board

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Industry Stationery
Media Direct marketing
Market India
Agency Eleven Brandworks Mumbai
Director Sarfaraz Patel
Executive Creative Director Prateek Bhardwaj
Creative Director Sambit Mishra, Abhishek Dey
Art Director Sanjog Karulkar, Virendra P. Tivrekar
Copywriter Saurabh Sawant
Photographer Farzan Randelia
Illustrator Sachin Kondhalkar
Released February 2013

Credits & Description

Product: Fedrigoni Freelife Series, a type of paper that is certified for a long life.
Problem:
PrismPapyrus wanted to convey the availability and the characteristics of this paper to its existing and prospective clients. But they only had a budget of $1500 to do this. The limited budget put mass media out of the equation. So this is how we did it.
Solution:
We sent their clients a DIY direct mailer, printed on the Fedrigoni Freelife paper, of course. It let them create little paper models of endangered species that they could put on their desks and thus preserve them for a long time. The DM did its job and conveyed the long-lasting character of the paper in the most interesting manner.
Results:
There was a sharp surge in the inquiries for Fedrigoni Freelife Series and nearly 30% of those resulted in sales for PrismPapyrus.
Category: Business equipment & services
Client: Prism Papyrus
Agency: Eleven Brandworks, Mumbai
Country: India
Executive Creative Director: Prateek Bhardwaj
Creative Director: Virendra Tivrekar
Creative Director: Abhishek Dey
Creative Director: Sambit Mishra
Art Director: Virendra Tivrekar
Art Director: sanjog karulkar
Copywriter: Saurabh Sawant
Photographer: Farzan Randelia
Illustrator: Sachin Kondhalkar
Director : Sarfaraz Patel
Brand Manager : Abbas Sikandar