Sony Playstation DM Character Bento by Hakuhodo Tokyo

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Character Bento

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Industry Video Games/Consoles
Media Direct marketing
Market Japan
Agency Hakuhodo Tokyo
Released March 2013

Credits & Description

Category: Home electronics
Media: DM
Brand: Playstation
Agency: Hakuhodo Tokyo
Country: Japan
To celebrate the 25th anniversary of Japanese great games Finalfantasy and Metalgear, Hakuhodo Tokyo made precise replicas of characters with ingredients called 'Character Bento', a typical Japanese boxed lunch. Bento is not only a boxed lunch but it is the tool of expressing love and gratitude. Hakuhodo put out a call for the most lovable characters on social media and made the precise replicas of characters, which were Finalfantasy and Metalgear, in Bento using various ingredients. These were surprise celebration gifts to express their 25 years of love and gratitude to the creators.