Fit Logistic & Transport Management DM PREFERRED DATE CALENDAR by Heye & Partner Munich

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PREFERRED DATE CALENDAR

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Industry Postal, Courier, Shipping & Freight services, Public Transport, Mass Transit
Media Direct marketing
Market Germany
Agency Heye & Partner Munich
Creative Director Jan Okusluk, Fabian Hinzer, Zeljko Pezely
Art Director Marcus Feil
Copywriter Christina Meister
Producer Michael Buchholz
Released December 2010

Credits & Description

Category: Business Products & Services
Advertiser: FIT LOGISTIC & TRANSPORT MANAGEMENT
Product/Service: LOGISTICS AND TRANSPORT
Agency: HEYE GROUP
Date of First Appearance: Dec 1 2010
Entrant Company: HEYE GROUP, Unterhaching, GERMANY
Art Director: Marcus Feil (Heye & Partner)
Creative Director: Fabian Hinzer (Heye & Partner)
Creative Director: Zeljko Pezely (Heye & Partner)
Creative Director: Jan Okusluk (Heye & Partner)
Copywriter: Christina Meister (Heye & Partner)
Account: Christian Scharrel (Heye & Partner)
Producer: Michael Buchholz (Heye & Partner)
Media placement: Mailing - Mailing For The 30 Most Important Customers - 01.December 2010

Describe the brief/objective of the direct campaign.
- The 30 most important customers and for new customers.
- Creation of an annual calendar for our client FIT. “FIT-Delivery & Shipping” is synonymous for its reliable service and on-schedule delivery to desired deadlines.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
We built our approach on the basis of this promise and showed how FIT-Service is reliable 365 days of a year: by means of a calendar that is delivered by a FIT employee and at first glance looks like a regular shipment. Once you turn the envelope, you not only discover one, but twelve straps saying: “Delivery by your desired deadline ‘FIT-Delivery & Shipping’.” Underneath every strap there is a calendar.

Explain why the creative execution was relevant to the product or service.
The strength of the calendar is that it's working with the service itself: transportation and logistics. It shows that FIT is delivering to any desired date.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
The calendar with the coupon was sent to important and potential new clients - we had a good response and some new contacts were made. But the real effect can be checked at the end of the year, when the calendars for 2012 are ordered by the coupon in the calendar.