Flamigel DM Flamigel - Hot or Not by Y&R Brussels

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Flamigel - Hot or Not

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Industry Health & Pharmaceutical Products
Media Direct marketing
Market Belgium
Agency Y&R Brussels
Released June 2014

Credits & Description

A lot of young parents in our agency agree that their kids just don't see danger. That is why we
were looking for a way to warn children when an object would be too hot to touch. Our designers
came up with a sticker in thermographic ink which you can apply to ovens, cookers, etc… any
heated object which could be a danger. When the object is safe, the sticker show a happy little
blue man. However, when it gets hot, the face changes in an angry little flame. More than ever,
kids are fascinated by looking at the oven, but, at least now, they know not to touch it.
Media: DM
Brand: Flamigel
Category: Pharmaceutical
VoorThese Days Y&R
Sam De Volder - Executive Creative Director
Mateusz Mroszcak - Creative Director
Bert Beckers - Head Of Design
Pieter De Lange - Senior Art Director
Tomas Vanloon - Copywriter
Sylvie Versteylen - Chief Customer Service
Annelies Deneckere - Account Manager
Isabelle Maenhout - Print Production
Jef Raeman - Senior Strategic Planner
Daniel Verbist - AV Production
Voor Flen Pharma
Caroline Vervaeke - Marketing Manager