Fundacion Favaloro DM The salt you can see by Grey Buenos Aires

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The salt you can see

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Industry Charities, Foundations, Volunteers
Media Direct marketing
Market Argentina
Agency Grey Buenos Aires
Production Oruga Cine
Director Martin Levi
Executive Creative Director Lisandro Grandal, Diego Medvedocky
Art Director Florencia Loda
Copywriter Facundo Martinelli
Released June 2015

Awards

Cannes Lions, 2015
PROMO AND ACTIVATION PRODUCT & SERVICE: COMMERCIAL PUBLIC SERVICES, INCLUDING HEALTHCARE & MEDICAL GOLD
PROMO AND ACTIVATION USE OF PROMO & ACTIVATION: USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN: SMALL SCALE GOLD
PROMO AND ACTIVATION USE OF PROMO & ACTIVATION: PRODUCT LAUNCH/RE-LAUNCH OR MULTI-PRODUCT PROMOTION SILVER
PR SECTORS: HEALTHCARE & WELLBEING BRONZE

Credits & Description

Fundacion Favaloro and Grey Argentina have launched "The Salt You Can See." Salt shakers with coloured salt so that you can see exactly how much salt you are putting on your food because people always use more salt than necessary because they can't see it.
Brand: Fundacion Favaloro
Título/Title: La Sal Que Se Ve
Media: DM
Category: Public interest
Agency: Grey
Geo: Argentina
Titulo: La sal que se ve
Fundacion Favaloro: The salt you can see
Advertising Agency: Grey Argentina
Executive Creative Director: Diego Medvedocky
Creative Directors: Sebastian Graccioli, Diego Gueler Montero
Art Director: Florencia Loda
Copywriter: Facundo Martinelli
Client Service: Florencia Pereyra
Account Director: Cecilia de la Fuente
Account Executive: Estefania Prieto
Digital Manager: Ayelen Privato
Agency Producers: Patricio Browne, Guido Urrutia, Sergio Bonavia
Production Company: Oruga Cine
Director: Martin Levi
Executive Producer: Ioni Borisonik