Fusion DM Christmas Card by Fusion Communications, Winnipeg

Adsarchive » DM » Fusion » Christmas Card

Christmas Card

Pin to Collection
Add a note
Industry Advertising agencies, Business equipment & services
Media Direct marketing
Market Canada
Agency Fusion Communications, Winnipeg
Creative Director Gagan Deep Singh
Art Director Lorraine Carrette
Copywriter Claudine Gervais
Released January 2013

Credits & Description

Media: DM
Category: Agency self-promo
Agency: Fusion
Brand: Fusion
Geo: Americas, Canada
Happy Holidays. We see a Christmas card. You see a bookmark. They see hope.
We’ve shelved a traditional Christmas card in order to make a donation to Manitobaliteracy.com
Every year we send out cards to our clients and make a donation to a charity on their behalf. This year we chose to donate to ‘Manitoba Literacy’ to help the literacy drive in Manitoba.
Idea: Every few years we replace out Pantone swatch books. What do we do with the old ones? We repurposed them as bookmarks and added the money we would have used for buying cards to the donation for literacy. Old Pantone swatches were rubberstamped with holiday message and mailed to clients. Hopefully this marks a good chapter in someone's book and in someone's life.
Advertising Agency: Fusion Communications, Winnipeg, MB, Canada
Creative Director: Gagan Deep Singh
Art Director: Lorraine Carrette
Copywriter: Claudine Gervais
Account Manager: Florence Ozirney
Published: December 2012