Google DM GOOGLE MAPS TREASURE MODE by Hakuhodo Tokyo, SIX Tokyo

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GOOGLE MAPS TREASURE MODE

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Industry Portals
Media Direct marketing
Market Japan
Agency Hakuhodo Tokyo
Agency SIX Tokyo
Released December 2012

Credits & Description

Advertiser: GOOGLE
Agency: HAKUHODO, SIX
Category: Websites, Microsites & Banners
Advertising campaign: GOOGLE MAPS TREASURE MODE


Implementation
Global Treasure Hunting ExperienceGoogle Maps Treasure ModeWe have reconstructed Google Maps into a pirate’s treasure map. This direct digital experience is intended to encourage users from across the globe to access Google Maps.In real-time, Google’s cloud technology transforms the world map into an intriguing paper-like interface design.Result:The campaign received over 1.5 million Youtube views within one day.Induced users from around the world to access Google Maps.

Client Brief Or Objective
Branding Google Maps, by providing the pure joy of "Maps", exploring the world.

Execution
Every child dreams of finding a pirate’s map, and of the search for treasure.We have provided users with a new opportunity to explore the world as they did in their childhood dreams.

Outcome
The campaign received over 1.5 million Youtube views within one day.Induced users from around the world to access Google Maps.Became a remarkable April Fool’s prank and ignited a global buzz.