THE ROBBING RULER by CREATIVE SPIKE Bangkok for GREAT CORNER INVENT TECH

Adsarchive » DM » GREAT CORNER INVENT TECH » THE ROBBING RULER

THE ROBBING RULER

Pin to Collection
Add a note
Industry Automotive products, services and accessories
Media Direct marketing
Market Thailand
Agency CREATIVE SPIKE Bangkok
Creative Director Mr.putthikoon Penwan
Art Director Thana Thantisaraphon
Copywriter Bhattara Tanchavalit, Wongsakorn Jaihuab
Released November 2010

Credits & Description

Category: Ambient Media & Print Collateral, Non-Mail (Small Scale)
Advertiser: GREAT CORNER INVENT TECH
Product/Service: GPS
Agency: CREATIVE SPIKE
Date of First Appearance: Nov 5 2010
Entrant Company: CREATIVE SPIKE, Bangkok, THAILAND
Creative Director: Putthikoon Penwan (Creative Spike)
Copywriter: Bhattara Tanchavalit (Creative Spike)
Copywriter: Wongsakorn Jaihuab (Creative Spike)
Art Director: Thana Thantisaraphon (Creative Spike)
Planner: Wongsakorn Jaihuab (Creative Spike)
Media placement: Direct - Toyota Car's Windows In Parking - 05/11/2010

Describe the brief/objective of the direct campaign.
-Recruit new potential customers with direct media at minimal budget.
-Stimulate effective awareness by using creative material that imitates material really & popularly used for car theft, by aiming to communicate with specific targets (Toyota car owners) as Toyota is the most stolen car brand in Thailand.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
Target to Toyota's owners, Number one target of car thief will tailor-made medium, with rather shocking creative material used directly to the targets at the right places, the calls from this medium help generate 50% sales increase by the end of the campaign.

Explain why the creative execution was relevant to the product or service.
-Make car owners know what those car thieves think.
-Boost up Direct media's power with selective targets by specifying car brand & place.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
By communicating directly to the right targets at the right places, the calls from this medium have higher proportion to create sales than others. By the end of the campaign, it reveals that 50% sales increase.