Guide Dogs Australia DM Guide Dogs Australia: Puppy Pals by The Monkeys

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Guide Dogs Australia: Puppy Pals

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Industry Pet Food, Pet Care Products & Services, Charities, Foundations, Volunteers
Media Direct marketing
Market Australia
Agency The Monkeys
Executive Creative Director Justin Drape
Creative Director Noah Regan
Art Director Bradley Averill
Released September 2012

Credits & Description

Media: DM
Geo: Australia
Category: Public interest
Agency: The Monkeys
Brand: Guide Dogs Australia
Puppy Pals is a new product idea for Guide Dogs Australia that aims to help raise both awareness and funds for the organization. They have been created in collaboration with Guide Dogs Australia and New Holland Foods. The thinking was to create a product that would reward consumers when they make a donation and at the same time create a revenue stream for the charity. To make the chocolates unique to Guide Dogs Australia the product name of Puppy Pals appears in brail on the chocolates making them not only delicious but also functional in offering consumers an experience shared by those who are vision impaired. Proceeds from the sale of Puppy Pals will fund the training that turns cute but somewhat helpless puppies into life-changing Guide Dogs. They are available from selected BP and Apco service stations, convenience stores, milk bars and cafes around the country for a RRP of $1.40. 

Advertising Agency:
Executive Creative Director: Justin Drape
Creative Director: Noah Regan
Art Director: Bradley Averill
Designers: Erwin Santoso, Stephanie Rajalingam, Terry Chisolm
Head of Print Production: Tom Harrison
Snr Content Director: Jill Large