Head2Head DM Head2Head Shop: Business Card by Bos Canada

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Head2Head Shop: Business Card

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Industry Alcoholic drinks & Tobacco, Tobacco and Smoking Accessories
Media Direct marketing
Market Canada
Agency Bos Canada
Art Director Jennifer Saunders
Released March 2012

Credits & Description

There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn't cost them an arm and a leg. Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you'd hold onto and refer to, as frequently as you smoked.

Advertising Agency: Bos, Toronto, Canada
Creative Director / Copywriter: Gary Watson
Art Director: Jennifer Saunders