"Wake Up and Smell The Coffee" by RPA for Honda

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Industry Cars
Media Direct marketing
Market United States
Agency RPA
Executive Creative Director Larry Postaer
Creative Director Joe Baratelli, David Smith
Copywriter Shelley Behar
Designer Scott Taylor
Released August 2000

Awards

International Automotive Advertising Awards 2001
The Winners Motorcycles - Print Campaign Silver

Credits & Description

Agency: RPA
City: Santa Monica
Advertiser: Honda Motor Co., Ltd.
Brand Name: Honda
Product Name: Full Line
Business Sector: Automotive
Country of Production: United States
Type: Direct Marketing print
Executive Creative Director: Larry Postaer
Creative Director: Joe Baratelli, David Smith
Art Director: Scott Taylor
Copywriter: Shelley Behar
Production Manager: Kristy Davis
Account Executive: Jacquelyn Akin
Designer: Scott Taylor
Advertiser's Supervisor: Charles Koch

The Direct marketing titled "Wake Up and Smell The Coffee" was done by RPA advertising agency for Honda in United States. It was released in Aug 2000.