Hyundai DM ECOLOGICAL TESTDRIVE by Duval Guillaume Modem Antwerp

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ECOLOGICAL TESTDRIVE

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Industry Cars
Media Direct marketing
Market Belgium
Agency Duval Guillaume Modem Antwerp
Art Director Frederic Delouvroy
Copywriter Michiel Baeten
Released October 2010

Credits & Description

Category: Flat Mailing
Advertiser: HYUNDAI
Product/Service: AUTOMOBILE
Agency: DUVAL GUILLAUME BRUSSELS
Date of First Appearance: Oct 31 2010
Entrant Company: DUVAL GUILLAUME BRUSSELS, BELGIUM
Creative Directors: Katrien Bottez/Peter Ampe (Duval Guillaume)
Copywriter: Michiel Baeten (Duval Guillaume)
Art Director: Frederic Delouvroy (Duval Guillaume)
Account Director: Filip Van der Haegen (Duval Guillaume)
Media placement: DM with free bus tickets - Direct mailing - 31 October 2010

Describe the brief/objective of the direct campaign.
CHALLENGE
Invite people for an ecological testdrive
with the new Santa Fe 2.0 CRDi with an emission
of 169gr, which is extra low for a SUV.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
In the direct mailing 2 bus tickets were added
to go to your Hyundai dealer, making the testdrive
even more ecological.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
The invitation to testdrive the new Santa Fe targeted
the 3.000 owners of the older Santa Fe.