Health: Measles DM by Rethink for ImmunizeBC

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Health: Measles DM

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Industry Government & Other Authorities
Media Direct marketing
Market Canada
Agency Rethink
Creative Director Chris Staples, Ian Grais Pinco
Art Director Leia Rogers
Copywriter Morgan Tierney
Released September 2015

Credits & Description

This direct mail piece from Rethink Canada utilizes a special UV-sensitive ink that reacts when exposed to light. The moment the recipient takes it out of the envelope, measles begin to appear.
Category: Government
Brand: ImmunizeBC
Agency: Rethink Canada
Country: Canada
Creative Director: Chris Staples
Creative Director: Ian Grais
Art Director: Leia Rogers
Copywriter: Morgan Tierney
Strategist: Leah Gregg
Account Director: Chelsea Stoelting
Print Producer: Sue Wilkinson
Print Producer: Cary Emley