Innocence En Danger DM The Daily Abuse by Serviceplan Munich

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The Daily Abuse

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Industry Consumer & Public services, Public awareness
Media Direct marketing
Market Germany
Agency Serviceplan Munich
Creative Director Marc Vosshall
Copywriter Angeliki Karnoupaki
Released June 2013

Awards

Cannes Lions 2013
Direct Lions Best Use of Direct Marketing; Flat Mailing Gold
Outdoor Lions Ambient; Small Scale Special Solutions Silver
Design Lions Publications & Business Communications Silver
Promo and Activation Lions Product & Service; Public Health & Safety, Public Awareness Messages Bronze

Credits & Description

Media: DM
Category: Public interest
Agency: Serviceplan
Brand: Innocence In Danger
Geo: Europe, Germany
A newspaper made out of 241.095 names of children. Published on November 19, International Day on Prevention of Child Abuse.
Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Directors: Maik Kaehler, Christoph Nann
Creative Director: Marc Vosshall
Copywriter: Angeliki Karnoupaki
Art Directors: Iliés Terki Hassaine, Robin Lorentschat
Account Executives: Anna Hacker, Florian Klietz
Graphic Designers: Christopher Hanebuth, Christoph Klasen
Other: Sven Simon
Creative Producer: Florian Panier