KLM Royal Dutch Airlines DM Connecting Seats by Tribal Amsterdam

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Connecting Seats

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Industry Airlines
Media Direct marketing
Market Netherlands
Agency Tribal Amsterdam
Production In Case Of Fire
Released December 2017

Credits & Description

Category: Transport, Tourism
Brand: Klm
Media: Experiential
Country: Netherlands
Client: KLM Royal Dutch Airlines
Agency: DDB&Tribal Amsterdam
Production company: In Case of Fire
On-line edit: The Compound
Soundstudio: Loudness
Music: Massive Music
Date: December, 2017
KLM’s Connecting Seats translate every language in real time, so people with different cultures, world views and languages can understand each other.
Amsterdam, December 20 – In this season of togetherness, KLM Royal Dutch Airlines gave travellers on Amsterdam Airport Schiphol an opportunity never seen before: to talk to every person in their own language. Together with advertising agency DDB & Tribal Amsterdam, KLM created ‘KLM’s Connecting Seats’: two seats that translate every language in real time. The seats were equipped with built-in speakers, a directional microphone and hardware connected to Google Cloud's Speech API, Translation API and Web Speech API. Just sit down, the seat recognizes your language, and you’re ready to go!
Bringing people together for Christmas
Airports can be lonely places. Especially when you are traveling around Christmas time; a time for sharing, unity and togetherness. KLM Royal Dutch Airlines is in the business of bringing people together. It unites families, friends and other relations all over the world. After the massively successful ‘Bonding Buffet’ event at Amsterdam Airport Schiphol last year, KLM once again set out to create a memorable experience that unites travellers on the road.
The Connecting Seats did not only entice travellers to share personal anecdotes and Christmas wishes. Their curiosity yielded some warm and emotional chats in which participants exchanged their views on the world. Ultimately, travellers from over 30 different nationalities put their phones or books aside and opened up to each other.