KLM Royal Dutch Airlines DM KLM Flight Upgrader by DDB & Tribal Amsterdam

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KLM Flight Upgrader

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Industry Airlines, Mobile applications
Media Direct marketing
Market Netherlands
Agency DDB & Tribal Amsterdam
Creative Director Jasper Diks, Ed Van Bennekom
Art Director Leo van Oss
Copywriter Nick Maas
Released October 2017

Credits & Description

Category: Transport
Media: Film
Advertised brand: KLM Royal Dutch Airlines
Agency: DDB
Geo: Netherlands
Advertising Agency: DDB & Tribal Amsterdam, Amsterdam, Netherlands
Creative Director: Jasper Diks & Ed van Bennekom
Art Director: Leo van Oss
Copywriter: Nick Maas
Published/Released: October, 2017
We've recently launched a tongue-in-cheek project that seems to be dividing opinion and we'd love to read your take on it. It's called KLM's Flight Upgrader, a virtual reality-version of a KLM flight to use on a budget flight so you don't have to face the grim reality of said flight. It's launched to highlight the fact that while budget flights look cheap when first booking, the prices include almost nothing and in the end you end up paying almost (or in some cases, exactly) the same price as you would when you choose to fly KLM.