URINAL ADVERTISING by Abby Priest Stockholm for Kvallspressen Impact

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URINAL ADVERTISING

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Industry Publishing, streaming & media
Media Direct marketing
Market Sweden
Agency Abby Priest Stockholm
Creative Director Emil Frid
Art Director Helena Lonaeus, Oskar Hellqvist
Copywriter Peter Fjall
Photographer Lasse Burell
Account Supervisor Ebba Kilman
Released November 2011

Credits & Description

Category: Advertising & Media
Advertiser: KVÄLLSPRESSEN IMPACT
Product/Service: ADVERTISING PACKAGE
Agency: ABBY NORM
Creative Director: Emil Frid
Copywriter: Peter Fjäll
Art Director: Helena Lonaeus/Oskar Hellqvist
Photographer: Lasse Burell
Account Supervisor: Ebba Kilman
Advertiser's Supervisor: Johan Olsson
Account Manager: Sophie Wesslau
Account Manager: Sophie Wesslau

English Translation of Main Headlines
Background
The Impact Tabloid Package is one of Sweden’s biggest and oldest
advertising packages.

Problem
The print media is not so hot. It has been overshadowed by new,
alternative and very niche media.

Target Group
Media and advertising agencies.

Solution
Making fun of how few people you reach with hip alternative media, and letting it happen in alternative media. And then we showcased what we had done in big glorious unalternative full pages.