LAMBI DM Stories on a roll by 358 Helsinki

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Stories on a roll

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Industry Toilet Paper
Media Direct marketing
Market Finland
Agency 358 Helsinki
Copywriter Johanna Mannila
Producer Elina Fredèn
Released October 2012

Credits & Description

Media: DM
Geo: Finland
Category: House, Garden & Pets
Agency: 358
Brand: Lambi
What if your poems would be read by millions of people? The crowd on Facebook took the challenge and now their poems are printed on gazillions of rolls of kitchen towel and toilet paper. The products became their own advertising… Or as certain Mr Bogusky would say, the advertising is “baked in”. Anyway, we told about the new products in online banners that were named “best pixels of month” in by Finnish media house MTV3. Also, we did TV clips with people reading the poems. Right now we’re collecting more stuff to print under the title “LittleBigLoveStories”. Do you have one?
Advertising Agency: 358, Helsinki, Finland
Creative Director /AD: Antero Jokinen
Copywriter: Johanna Mannila
Producer: Elina Freden
Graphic Designer: HP Savolainen & Pol Solsona