Lampiris DM THE ENVELOPE by Ldv United

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THE ENVELOPE

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Industry Energy & Water Utilities
Media Direct marketing
Market Belgium
Agency Ldv United
Creative Director Kristof Snels, Sam De Vriendt
Art Director Manuel Ostyn
Copywriter Pieter Staes
Client Service Director Petra De Roos
Released December 2011

Credits & Description

Category: Flat Mailing
Advertiser: LAMPIRIS
Product/Service: ENERGY SUPPLIER
Agency: LDV UNITED
Creative Director: Kristof Snels (LDV United)
Creative Director: Sam De Vriendt (LDV United)
Copywriter: Pieter Staes (LDV United)
Art Director: Manuel Ostyn (LDV United)
Account Manager: Pieterjan Vande Walle (LDV United)
Client Service Director: Petra De Roos (LDV United)
Production Manager: Jean De Moor (LDV United)
Media placement: Direct Mailing - Prospect Database - 27/12/2011

Describe the brief/objective of the direct campaign.
Lampiris always has the objective to communicate with its audience in a way that is as green as their energy. The objective for this campaign was to attract new customers and explain the green values & advantages of Lampiris. A direct mailing can be a very effective solution for realising these goals, but wasting a lot of paper isn’t exactly a match with the brand values.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
We decided not to send a letter. We only sent the envelope. All the text was printed directly on the inside of the envelope. Explaining to people the green values of Lampiris and its 100% renewable energy.

Explain why the creative execution was relevant to the product or service.
By printing directly on the inside of the envelope we made a green statement not only with the content of the direct mailing but also with our print production. No better way to convince the reader that Lampiris is a true eco-friendly company.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
In the month after the campaign the number of connections was doubled compared to the year before.