Leica DM Leica V-Lux 20: The iPhone Protective Case by Advico Y&R Zurich

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Leica V-Lux 20: The iPhone Protective Case

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Industry Electronic Devices & Home Appliances
Media Direct marketing
Market Switzerland
Agency Advico Y&R Zurich
Creative Director Martin Stulz
Art Director Benny Goldstein
Copywriter Marietta Mügge
Released June 2011

Credits & Description

The Leica V-Lux 20 is the ideal camera for on-the-got It’s user-friendly and especially handy – qualities it shares with the iPhone. In one respect though the Leica leaves the iPhone far behind; although the same size, it takes much better pictures. As a give-away for trade visitors, protective cases were produced that made iPhones look like a Leica V-Lux 20, They enabled people to experience immediately the handy size of the camera.

Advertising Agency: Y&R, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Creative Director: Martin Stulz
Copywriter: Marietta Mügge
Art Director: Benny Goldstein
Designers: Joelle Hauser, Sarah Paul