THE ONE CARD by Leo Burnett Toronto for Leo Burnett

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THE ONE CARD

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Industry Advertising agencies, Business equipment & services
Media Direct marketing
Market Canada
Agency Leo Burnett Toronto
Creative Director Lisa Greenberg
Copywriter Steve Persico
Producer Kim Burchiel
Released May 2013

Credits & Description

Advertiser: LEO BURNETT, TORONTO
Agency: LEO BURNETT TORONTO
Category: Corporate Image & Information
Advertising campaign: THE ONE CARD
Art Director/Designer/Illustrator: Chris Duchaine (Leo Burnett Toronto)
Creative Director: Lisa Greenberg (Leo Burnett Toronto)
Printing: Somerset
Copywriter: Steve Persico (Leo Burnett Toronto)
Chief Creative Officer/Creative Director: Judy John (Leo Burnett Toronto)
Producer: Kim Burchiel (Leo Burnett Toronto)

Outcome
The card was a welcomed addition to the office. It improved culture and encouraged people to mark special occasions.

Execution
The card is the perfect piece for employees to give others around the office. No matter how many occasions are celebrated over the years it can always be unique and fun.

Implementation
The final design came from an insight, all occasions tie back to numbers. By allowing people to pop out the special number that tied to the purpose of the card it would feel special and customized. People could receive the same card for years but it would always be different. A special number font was designed that would punch out easily, grid well and feel joyful. Special envelopes were also designed too.

Client Brief Or Objective
The office greeting cards ran out. It was time for a new one. One that people could use for all occasions around the office from ‘Happy Birthday’ to ‘Great Job’. One that people would be excited to give their fellow office workers.