Branded Content by Liwa Advertising for Liwa Advertising

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Branded Content

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Industry Advertising agencies, Business equipment & services
Media Direct marketing
Market United Arab Emirates
Agency Liwa Advertising
Copywriter Vijay Kumar
Released April 2013

Credits & Description

Media: DM
Category: Agency self-promo
Agency: Liwa
Brand: Liwa
Geo: Asia, United Arab Emirates
Brief: Branded Content with its long format storytelling - as compared to conventional television commercials - needed to be brought alive and put into perspective. The task was to excite prospective clients about Branded Content and get them to commission projects.
Solution: An empty film can that indicates the change under way in the video space - the shift from expensive celluloid to inexpensive digital. The creative solution emphasizes the fact that clients end up getting more value for lesser investments.
Advertising Agency: Liwa Advertising, Dubai, UAE
Executive Creative Director: Vijay Kumar
Creative Group Head / Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar
Published: January 2013